Media GmbH

CreativePerformance Hub

dockyard and VAIN produce, ICS Performance runs and measures the campaign together with mind4. One strategy, one point of contact.

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Why the two belong together

A good film nobody sees achieves nothing. Ads without good creative just cost money. So we plan production and media together from day one, with the same goals and the same numbers.

How a project runs

  1. 1

    Strategy

    We settle audience, channels and KPIs before anything is shot. That tells us which formats and lengths the campaign needs.

    • Audiences and channels
    • Customer journey
    • Setting KPIs
    • Media planning
  2. 2

    Creative

    dockyard shoots, VAIN produces with AI. In every format the media plan needs, from the start.

    • Commercials (dockyard)
    • AI production (VAIN)
    • Cutdowns 6, 15, 30 seconds
    • 9:16, 1:1, 16:9
    • Stills and social content
  3. 3

    Media

    ICS Performance and mind4 run the campaign on the channels that fit the audience.

    • Paid social
    • Search ads (SEA)
    • Display ads
    • YouTube
  4. 4

    Measurement

    Tracking is in place before launch. After that we review continuously, and what works gets more budget.

    • Tracking and tag manager
    • Matomo analytics
    • Reporting
    • Ongoing optimisation

Who delivers

ICS Media

Concept, production and project lead. Commercials through dockyard, AI production through VAIN.

Peter Schöffer, Sales and communication Georg Blume, Creative Producer

mind4

Performance agency from Vienna. Growth marketing, performance advertising, SEA, display, analytics and data projects.

mind4.at

Let us talk about your next campaign.

Or directly:

office@ics-media.at
GmundenICS Media GmbH
Cumberlandpark 97/3, 4810 Gmunden
ViennaHasnerstraße 123, 1160 Vienna

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